BORN FROM NATURE
SINH TỪ THIÊN NHIÊN
BACKGROUND
In the juice industry, the promise of “natural fresh” has been overused to the point of losing meaning.
Vfresh has fallen into the loop of repetitive words and lookalike visuals.
Vfresh needs a new, bold and straightforward way to prove its promise – one that lets consumers
believe it themselves, instead of being told to.
INSIGHT
Hearing is nothing. Seeing is something. But feeling is believing.
Consumers only truly believe when they can feel it for themselves.
IDEA
We skip the factory, prove Vfresh’s promise by showing:
Our bottles aren’t made – they are born from nature.
BORN FROM NATURE
SINH TỪ THIÊN NHIÊN
BACKGROUND
In the juice industry, the promise of “natural fresh” has been
overused to the point of losing meaning. Vfresh has fallen into
the loop of repetitive words and lookalike visuals.
Vfresh needs a new, bold and straightforward way to prove its promise
– one that lets consumers believe it themselves, instead of being told to.
INSIGHT
Hearing is nothing. Seeing is something. But feeling is believing.
Consumers only truly believe when they can feel it for themselves.
IDEA
We skip the factory, prove Vfresh’s promise by showing:
Our bottles aren’t made – they are born from nature.
Credits
Conceptual Creative / Copywriter / Art Direction:
Vu Sinh Quyen BM
Personal Project | Tools: Generative AI, Photoshop
ENJOY ANOTHER FRESH WIND:
Credits
Conceptual Creative / Copywriter / Art Direction:
Vu Sinh Quyen BM
Personal Project | Tools: Generative AI, Photoshop
ENJOY ANOTHER FRESH WIND:
Vu Sinh Quyen BM
Creative Copywriter
An ordinary person craving to
do extraordinary things
Gmail: vusinhquyenbm@gmail.com
Website: https://vusinhquyenbm.com
Linkedin: www.linkedin.com/in/vu-sinh-quyen-bm
Vu Sinh Quyen BM
Creative Copywriter
An ordinary person craving to
do extraordinary things
Gmail: vusinhquyenbm@gmail.com
Website: https://www.vusinhquyenbm.com
Linkedin: www.linkedin.com/in/vu-sinh-quyen-bm