JEALOUS NATURE
THIÊN NHIÊN GHEN TỊ
BACKGROUND
The luxury fragrance market is full of self-praise. Even as a global icon, Dior risks being seen as distant,
lacking a deep connection with local cultures. Dior needed to assert its status in a breakthrough way:
Creating cultural bridges that make the brand feel closer and meaningful in each country.
INSIGHT
The highest praise for an artificial scent cannot come from flowery self-praise.
True recognition must come from its origin itself – Nature.
IDEA
We drew on each country’s literary heritage to show that:
Wherever it goes, Dior’s masterpiece makes nature itself jealous.
THIÊN NHIÊN GHEN TỊ
THIÊN NHIÊN GHEN TỊ
BACKGROUND
The luxury fragrance market is full of self-praise. Even as a global icon,
Dior risks being seen as distant, lacking a deep connection with local cultures.
Dior needed to assert its status in a breakthrough way:
Creating cultural bridges that make the brand feel closer
and meaningful in each country.
INSIGHT
The highest praise for an artificial scent cannot come from flowery
self-praise. True recognition must come from its origin itself – Nature.
IDEA
Vì vậy, chúng tôi sẽ mượn di sản văn học của mỗi đất nước
để chứng minh rằng: Dù đến bất cứ đâu, tuyệt tác nhân tạo
của Dior vẫn khiến chính thiên nhiên nơi đó phải ghen tị.
Credits
Conceptual Creative / Copywriter / Art Direction:
Vu Sinh Quyen BM
Personal Project | Tools: Generative AI, Photoshop
Credits
Conceptual Creative / Copywriter / Art Direction:
Vu Sinh Quyen BM
Personal Project | Tools: Generative AI, Photoshop
ENJOY ANOTHER FRESH WIND:
ENJOY ANOTHER FRESH WIND:
Vu Sinh Quyen BM
Creative Copywriter
An ordinary person craving to
do extraordinary things
Gmail: vusinhquyenbm@gmail.com
Website: https://www.vusinhquyenbm.com
Linkedin: www.linkedin.com/in/vu-sinh-quyen-bm
Vu Sinh Quyen BM
Creative Copywriter
An ordinary person craving to
do extraordinary things
Gmail: vusinhquyenbm@gmail.com
Website: https://vusinhquyenbm.com
Linkedin: www.linkedin.com/in/vu-sinh-quyen-bm