FRESH WIND CAMPAIGN
BACKGROUND
The advertising industry in Vietnam is fiercer than ever, filled with countless generic
portfolios. As an outsider Junior Copywriter with a Mechanical Engineering background
at Hanoi University of Science and Technology, and zero agency experience – I knew full well
that my dream of joining top Global Agencies in Vietnam was almost a Mission Impossible.
INSIGHT
Among countless boring portfolios, Creative Leaders always crave a breakthrough:
To find a “Fresh Wind” for their creative room.
IDEA
I turned my portfolio into a personalized experience campaign, delivering a “Fresh Wind”
directly to the desks of Creative Leaders to blow away their boredom
and declare: “I am the last portfolio they need to see.”
Even the way you apply can become your most impressive case study.
CAMPAIGN: FRESH WIND
BACKGROUND
The advertising industry in Vietnam is fiercer than ever,
filled with countless generic portfolios.
As an outsider Junior Copywriter with a Mechanical Engineering background at HUST, zero agency experience,
I knew full well that my dream of joining top Global Agencies in Vietnam was almost a Mission Impossible.
INSIGHT
Among countless boring portfolios, Creative Leaders always crave a breakthrough: To find a “Fresh Wind”
for their creative room.
IDEA
I turned my portfolio into a personalized experience
campaign, delivering a “Fresh Wind” directly to the desks
of Creative Leaders to blow away their boredom and
declare: “I am the last portfolio they need to see.”
Even the way you apply can
become your most convincing case study.
LOCAL WIND WITH GLOBAL AMBITIONS
FRESH WIND GIFT BOX
FRESH JET FAN
FRESH PORTFOLIO
FRESH OPEN LETTER
FRESH DELIVERY
FRESH TARGET
5 GIFT BOXS
5 CREATIVE LEADERS
5 GLOBAL AGENCY
FRESH TARGET
5 FRESH GIFT BOX
5 CREATIVE LEADERS
5 GLOBAL AGENCY
FRESH DELIVERY
RESULTS
2
Interview
Invitations
2
Interview
Invitations
PHASE 1
PAOLO GARCIA
Chief Creative Officer (CCO)
Publicis Groupe Vietnam
1 HOUR
A passionate 1:1 conversation about
the desire to create “Acts, not Ads”
1 GIFT
The prestigious Leo Pencil –
The global creative icon of the Group
1 RECOGNITION
The jet fan is kept right on the
CCO’s desk and used daily
PHASE 1
PAOLO GARCIA
Chief Creative Officer (CCO)
Publicis Groupe Vietnam
1 HOUR
A passionate 1:1 conversation about
the desire to create “Acts, not Ads”
1 GIFT
The prestigious Leo Pencil –
The global creative icon of the Group
1 RECOGNITION
The jet fan is kept right on the
CCO’s desk and used daily
PHASE 2
Facebook 🇻🇳
Linkedin 🇺🇸
IT TAKES A LION TO JOIN LEO
TO BE CONTINUED...
PHASE 2
Facebook 🇻🇳
Linkedin 🇺🇸
IT TAKES A LION TO JOIN LEO