CAMPAIGN: FRESH WIND
BACKGROUND
Vietnam’s advertising industry is becoming more competitive than ever, flooded with
countless lookalike applications. For a Junior Copywriter with an engineering background
from Hanoi University of Science and Technology – and no agency experience –
The dream of joining top global agencies felt like an impossible mission.
INSIGHT
Among countless boring applications, Creative Directors are always
craving a breakthrough: A fresh wind for their creative room.
IDEA
I turned my application process into an experiential campaign, delivering a “fresh wind” straight
to the desks of Creative Directors, becoming the final application they truly needed to see.
Even the way you apply can become your most convincing case study.
CAMPAIGN: FRESH WIND
LÀN GIÓ TƯƠI MỚI
BACKGROUND
Vietnam’s advertising industry is becoming more competitive
than ever, flooded with countless lookalike applications.
For a Junior Copywriter with an engineering background from
Hanoi University of Science and Technology – and no agency
experience – dreaming of joining top global agencies
felt like an impossible mission.
INSIGHT
Among countless boring applications, Creative Directors
are always craving a breakthrough: A fresh wind for
their creative room.
IDEA
I turned my application process into an experiential campaign,
delivering a “fresh wind” straight to the desks of Creative
Directors, becoming the final application they truly needed to see.
Even the way you apply can
become your most convincing case study.
A FRESH WIND ARRIVES IN:
- 00Days
- 00Hours
- 00Minutes
- 00Seconds
LOCAL WIND WITH GLOBAL AMBITIONS
LOCAL WIND WITH GLOBAL AMBITIONS
THE PRIDE OF “DAN TO” ?
With the NTSC, attacking the pride of reckless riders instead of their fear
NEED A SOULMATE
With Cộng Cà Phê, turning a cup of coffee into a soulmate for moments of contemplation
JEALOUS NATURE
With Dior, praising the man-made masterpiece that surpasses nature itself
BORN FROM NATURE
With Vfresh, bringing customers the experience of “natural freshness”
RESULTS
2
Interview
invitations
STILL LOADING...
A FRESH WIND ARRIVES IN:
- 00Days
- 00Hours
- 00Minutes
- 00Seconds
Global Agency
Vu Sinh Quyen BM
Creative Copywriter
An ordinary person craving to
do extraordinary things
Gmail: vusinhquyenbm@gmail.com
Website: https://www.vusinhquyenbm.com
Linkedin: www.linkedin.com/in/vu-sinh-quyen-bm
Vu Sinh Quyen BM
Creative Copywriter
An ordinary person craving to
do extraordinary things
Gmail: vusinhquyenbm@gmail.com
Website: https://vusinhquyenbm.com
Linkedin: www.linkedin.com/in/vu-sinh-quyen-bm