SUNLIGHT CẶN CHÁY
ROLE: Copy Trainee at Publicis Groupe Vietnam
MY CONTRIBUTIONS:
– Execution Route Development
– Stunt & Activation Ideation
– Social, POSM & Promotion Development
PROJECT:
Launching Sunlight’s new formula for tough burnt-on stains through an integrated campaign built around making pan-cleaning effortless
SUNLIGHT
CẶN CHÁY
PROJECT:
Launching Sunlight’s new formula for tough burnt-on stains through an integrated campaign built around making pan-cleaning effortless
ROLE: Copy Trainee at Publicis Groupe Vietnam
MY CONTRIBUTIONS:
– Execution Route Development
– Stunt & Activation Ideation
– Social, POSM & Promotion Development
EXECUTION ROUTE DEVELOPMENT
- Developed an integrated execution route across multiple touchpoints
- Extended the idea across stunt, social, POSM and promotion
EXECUTION ROUTE DEVELOPMENT
– Developed an integrated route across touchpoints
– Extended across Stunt, Social, POSM and Promotion
STUNT & ACTIVATION IDEATION
- Created the “Chiếc Chảo La Á” giant-pan stunt
- Developed the interaction mechanic from challenge to product reveal
STUNT & ACTIVATION IDEATION
– Created the “Chiếc Chảo La Á” giant-pan stunt
– Developed the mechanic from challenge to product reveal
SOCIAL, POSM & PROMOTION DEVELOPMENT
- Social: “Càng mạnh tay, càng cần Sunlight dzữ”
- POSM: “Lời thì thầm của nồi chảo”
- Promotion: “Nhẹ tay thì còn, mạnh tay thì rách”
SOCIAL, POSM & PROMOTION
DEVELOPMENT
Social: “Càng mạnh tay, càng cần Sunlight dzữ”
POSM: “Lời thì thầm của nồi chảo”
Promotion: “Nhẹ tay thì còn, mạnh tay thì rách”
Credits
Client: Sunlight
Agency: Publicis Groupe Vietnam
Creative Director: Bao Ngoc Vuong
Copy Trainee: Vu Sinh Quyen BM
CREDITS
Client: Sunlight
Agency: Publicis Groupe Vietnam
Creative Director: Bao Ngoc Vuong
Copy Trainee: Vu Sinh Quyen BM
Vu Sinh Quyen BM
Copywriter | Fresh Wind
Fresh ideas. Whatever the format.
Gmail: vusinhquyenbm@gmail.com
Website: https://www.vusinhquyenbm.com
Linkedin: www.linkedin.com/in/vu-sinh-quyen-bm