OMO PLAY-ON
ROLE: Copy Trainee at Publicis Groupe Vietnam
MY CONTRIBUTIONS:
– Campaign Ideation
– Digital & On-ground Execution Ideation
PROJECT:
OMO Summer Play-On 2026 – redefining the Play-On spirit for Vietnam’s Everyday Athletes, where life’s richest moments don’t happen clean
OMO PLAY-ON
PROJECT:
OMO Summer Play-On 2026 – redefining the Play-On spirit for Vietnam’s Everyday Athletes, where life’s richest moments don’t happen clean
ROLE: Copy Trainee at Publicis Groupe Vietnam
MY CONTRIBUTIONS:
– Campaign Ideation
– Digital & On-ground Execution Ideation
CAMPAIGN IDEATION
- Worked with the Senior Copywriter and creative team to develop and refine the campaign direction across rounds
CAMPAIGN IDEATION
Worked with the Senior Copywriter and creative team to develop and refine the campaign direction across rounds
DIGITAL & ON-GROUND EXECUTION IDEATION
Co-created selected digital and on-ground executions with the creative team
DIGITAL & ON-GROUND
EXECUTION IDEATION
Co-created selected digital and on-ground
executions with the creative team
DIGITAL / SOCIAL
Turn a TikTok cheer dance into an IRL movement
Connect people through a Play-On running club
DIGITAL / SOCIAL
Turn a TikTok cheer dance into an IRL movement
Connect people through a Play-On running club
EVENT & ACTIVATION
A tournament where getting dirty means scoring more
Cheer, cycle and generate energy for trees
EVENT & ACTIVATION
A tournament where getting dirty means scoring more
Cheer, cycle and generate energy for trees
Credits
Client: OMO Vietnam
Agency: Publicis Groupe Vietnam
Creative Director: Bao Ngoc Vuong
Copy Trainee: Vu Sinh Quyen BM
CREDITS
Client: Dutch Lady Vietnam
Agency: Publicis Groupe Vietnam
Creative Director: Bao Ngoc Vuong
Copy Trainee: Vu Sinh Quyen BM
Vu Sinh Quyen BM
Copywriter | Fresh Wind
Fresh ideas. Whatever the format.
Gmail: vusinhquyenbm@gmail.com
Website: https://www.vusinhquyenbm.com
Linkedin: www.linkedin.com/in/vu-sinh-quyen-bm