OMO SIÊU TỐC
ROLE: Copy Trainee at Publicis Groupe Vietnam
MY CONTRIBUTIONS:
– Campaign Concept Development
– Talent Film Development & Scriptwriting
– Activation Ideation
PROJECT:
Launching OMO Siêu Tốc 15 Phút – a new detergent designed for a 15-minute wash cycle – through a speed-led campaign built for younger consumers.
OMO SIÊU TỐC
PROJECT:
Launching OMO Siêu Tốc 15 Phút – a new detergent designed for a 15-minute wash cycle – through a speed-led campaign built for younger consumers.
ROLE: Copy Trainee at Publicis Groupe Vietnam
MY CONTRIBUTIONS:
– Campaign Concept Development
– Talent Film Development & Scriptwriting
– Activation Ideation
CAMPAIGN CONCEPT DEVELOPMENT
- Worked with the Senior Copywriter from the first round.
- 2 routes made the final shortlist.
- 1 was selected and co-developed into the final platform.
CAMPAIGN CONCEPT DEVELOPMENT
– Worked with the Senior Copywriter from the first round
– 2 routes made the final shortlist
– 1 was selected and co-developed into the final platform
TALENT FILM DEVELOPMENT & SCRIPTWRITING
- Developed 3 film routes for HurryKng & Đình Bắc.
- Built story arcs and narratives, and wrote VO and headlines.
- Created AI storyboard visuals for client presentation.
TALENT FILM DEVELOPMENT
& SCRIPTWRITING
– Developed 3 film routes for HurryKng & Đình Bắc
– Built story arcs and narratives, and wrote VO and headlines
– Created AI storyboard visuals for client presentation
ACTIVATION IDEATION
- Created the 15-Minute Giant Washing Machine concept.
- Contributed ideas to the large-scale outdoor event.
- Developed interactive games for laundromat activations.
ACTIVATION IDEATION
Created the 15-Minute Giant Washing Machine concept
Contributed ideas to the large-scale outdoor event
Developed interactive games for laundromat activations
LIVE CAMPAIGN
LIVE CAMPAIGN
Credits
Client: OMO Vietnam
Agency: Publicis Groupe Vietnam
Creative Director: Bao Ngoc Vuong
Copy Trainee: Vu Sinh Quyen BM
CREDITS
Client: OMO Vietnam
Agency: Publicis Groupe Vietnam
Creative Director: Bao Ngoc Vuong
Copy Trainee: Vu Sinh Quyen BM
Vu Sinh Quyen BM
Copywriter | Fresh Wind
Fresh ideas. Whatever the format.
Gmail: vusinhquyenbm@gmail.com
Website: https://www.vusinhquyenbm.com
Linkedin: www.linkedin.com/in/vu-sinh-quyen-bm