NEED A SOULMATE
CẦN BẠN TÂM GIAO
BACKGROUND
In a coffee market that glorifies noise and outward connections, the nostalgic and contemplative
DNA of Cộng Cà Phê feels lost and less competitive. Cộng needs a unique territory – a role no
other brand can claim, to rebuild emotional connection with its audience.
INSIGHT
In a loud world, young people crave quiet moments – to be real, to reconnect within.
They need a soulmate to share the silence.
IDEA
We position Cộng as the indispensable soulmate for quiet moments,
proving that even the loneliest icons need Cộng by their side.
NEED A SOULMATE
CẦN BẠN TÂM GIAO
BACKGROUND
In a coffee market that glorifies noise and outward
connections, the nostalgic and contemplative DNA of
Cộng Cà Phê feels lost and less competitive.
Cộng needs a unique territory – a role no other brand can claim,
to rebuild emotional connection with its audience.
INSIGHT
In a loud world, young people crave quiet moments – to be real,
to reconnect within. They need a soulmate to share the silence.
IDEA
We position Cộng as the indispensable soulmate for quiet moments,
proving that even the loneliest icons need Cộng by their side.
Credits
Conceptual Creative / Copywriter / Art Direction:
Vu Sinh Quyen BM
Personal Project | Tools: Generative AI, Photoshop
Credits
Conceptual Creative / Copywriter / Art Direction:
Vu Sinh Quyen BM
Personal Project | Tools: Generative AI, Photoshop
ENJOY ANOTHER FRESH WIND:
ENJOY ANOTHER FRESH WIND:
Vu Sinh Quyen BM
Creative Copywriter
An ordinary person craving to
do extraordinary things
Gmail: vusinhquyenbm@gmail.com
Website: https://vusinhquyenbm.com
Linkedin: www.linkedin.com/in/vu-sinh-quyen-bm
Vu Sinh Quyen BM
Creative Copywriter
An ordinary person craving to
do extraordinary things
Gmail: vusinhquyenbm@gmail.com
Website: https://www.vusinhquyenbm.com
Linkedin: www.linkedin.com/in/vu-sinh-quyen-bm